Bottom Line Social Media Marketing–Show Me The Quan!

I propose that your social media marketing efforts are bullshit if you can’t accurately measure the results. 

In other words, show me the quan baby!

Jeff Bullas posed a pertinent question recently on his blog:   How Much is One Facebook Fan Worth?

Do you know the answer to that question for YOUR online business?

I’m guessing that most of you don’t have that answer, or even know how you’d go about figuring it out.

“Acquiring Facebook “likes” has become the major goal of many social media marketing efforts. There is very good reason for this because  after a fan has liked your company’s page any information or links posted will be placed into the users and friends Facebook streams increasing traffic and brand awareness.”

I suspect that “brand awareness” may be a little hard to measure…but traffic is not!

Now as alluded to in Jeff’s post, measuring this stuff can get a little complicated.

And no, I’m not going to turn this post into another lengthy, boring one on social media marketing ROI.

My only point here is that you need to be measuring.

I’ll save the lengthy, boring post for later.  But it won’t be lengthy, and it won’t be boring!

So, what are you measuring?

p.s. one study showed that a Facebook “like” on a fan page can result in 20 extra visits to a web site a year,  and one company actually measured the cash value to be $1.34.

p.s.s. your results may vary!


Uncle Sam May Run Counter-Intelligence on Your Social Media Marketing?

Via Scoop.itSocial Media Curator

“THE Pentagon is asking scientists to figure out how to detect and counter propaganda on social media networks in the aftermath of Arab uprisings driven by Twitter and Facebook.”
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Uh oh people.  Be careful, it looks like Uncle Sam may want to mess with your social media marketing campaigns.  Just sayin…lol

Mtn Jim, your Social Media Curator/Curmudgeon