In other words, show me the quan baby!
Jeff Bullas posed a pertinent question recently on his blog: How Much is One Facebook Fan Worth?
Do you know the answer to that question for YOUR online business?
I’m guessing that most of you don’t have that answer, or even know how you’d go about figuring it out.
“Acquiring Facebook “likes” has become the major goal of many social media marketing efforts. There is very good reason for this because after a fan has liked your company’s page any information or links posted will be placed into the users and friends Facebook streams increasing traffic and brand awareness.”
I suspect that “brand awareness” may be a little hard to measure…but traffic is not!
Now as alluded to in Jeff’s post, measuring this stuff can get a little complicated.
And no, I’m not going to turn this post into another lengthy, boring one on social media marketing ROI.
My only point here is that you need to be measuring.
I’ll save the lengthy, boring post for later. But it won’t be lengthy, and it won’t be boring!
So, what are you measuring?
p.s. one study showed that a Facebook “like” on a fan page can result in 20 extra visits to a web site a year, and one company actually measured the cash value to be $1.34.
p.s.s. your results may vary!