Your Local Police Probably Have a Social Media Strategy…What’s Your Excuse?

It may come as a surprise to you that even cops have a social media strategy.

Some of our friendly northern neighbors public servants are setting the example.

Tweet and Follow Your Friendly Cop!

The Toronto Police Service has determined that it is critical for police officers to be able to communicate with the public.

Chief Blair says that “This provides us with a forum that relationships can be built”. Social media is being seen, by the Toronto Police, as a tool for creating new opportunities.

The Toronto Police Service has, it appears, in Deputy Chief Peter Sloly, a champion for greater engagement. The service has completely re-done their website, added Youtube videos, a Twitter feed, and a Facebook feed.

Can we learn anything from them?  Probably…  Here’s an interesting tidbit from that article that gives us a clue:

The Greater Toronto Area is considered the highest social media user region globally.  The City of Toronto boasts 2,562,320 Facebook users. That is out of a population of about 5,500,000. About half of the population.

What’s the lesson here?  Whether it’s your community, customers, prospects, or constituents…meet them where they are!  Basic social media strategy stuff right?  Even the cops can figure it out.

I thought their YouTube video was pretty well done, too.


Hey, these people aren’t even a for profit outfit either, right?  Although it is a little suspicious that the incidence of traffic tickets goes up a tad right before the policeman’s ball…lol.

Further words of social media strategy wisdom…from a traffic cop no less:

Traffic Service Sergeant Tim Burrows shares, “Managing your reputation begins with putting your best foot forward and the next step is that you have to make sure you are listening to what people are saying. Ensuring that you are there in the social space to address the community concerns, compliments, comments, and criticism is extremely important to ensuring that you are on top of protecting your reputation and doing everything you can to mitigate potential risks”.

That guy gets it.

Now the question is–do you?  Go ahead and add your thoughts right now in the comments.  Thanks! article

Bottom Line Social Media Marketing–Show Me The Quan!

I propose that your social media marketing efforts are bullshit if you can’t accurately measure the results. 

In other words, show me the quan baby!

Jeff Bullas posed a pertinent question recently on his blog:   How Much is One Facebook Fan Worth?

Do you know the answer to that question for YOUR online business?

I’m guessing that most of you don’t have that answer, or even know how you’d go about figuring it out.

“Acquiring Facebook “likes” has become the major goal of many social media marketing efforts. There is very good reason for this because  after a fan has liked your company’s page any information or links posted will be placed into the users and friends Facebook streams increasing traffic and brand awareness.”

I suspect that “brand awareness” may be a little hard to measure…but traffic is not!

Now as alluded to in Jeff’s post, measuring this stuff can get a little complicated.

And no, I’m not going to turn this post into another lengthy, boring one on social media marketing ROI.

My only point here is that you need to be measuring.

I’ll save the lengthy, boring post for later.  But it won’t be lengthy, and it won’t be boring!

So, what are you measuring?

p.s. one study showed that a Facebook “like” on a fan page can result in 20 extra visits to a web site a year,  and one company actually measured the cash value to be $1.34.

p.s.s. your results may vary!


Uncle Sam May Run Counter-Intelligence on Your Social Media Marketing?

Via Scoop.itSocial Media Curator

“THE Pentagon is asking scientists to figure out how to detect and counter propaganda on social media networks in the aftermath of Arab uprisings driven by Twitter and Facebook.”
Show original

Uh oh people.  Be careful, it looks like Uncle Sam may want to mess with your social media marketing campaigns.  Just sayin…lol

Mtn Jim, your Social Media Curator/Curmudgeon

Social Media Definition–A Moving Target?

Welcome to my blog,  friend!  social-media-definition

I thought it might be apropos to start with the basics…a social media definition.  I’ll go first.

“Social” to me means people communicating.  “Media” refers to whatever tool we use to communicate.  So then basically,  social media means people communicating tools.

Of course, you’d expect the social media definition to vary a bit depending on the audience asked.  And it sure does, as this “off the street” interview shows…

Compare that video with this article asking 30 so called “experts” their definition of social media.

As you can see, there are approximately 30 different definitions.  Imagine that…;-)

Which one do you like best?

Now it’s your turn.  How would YOU define social media?  Leave a comment and I’ll buy you a beer next time we meet.

Mtn Jim Fisher, Legendary Social Media Curmudgeon